Social media marketing has taken the investor relations marketing industry by storm. Millions of investors use these sites to get valuable information to make their decisions and to get inspiration on their next investments. We embrace the new wave of investors by creating or joining outlets that investors can utilize to get new information.


EquityIR owns and operate nearly 30 different social groups are members of nearly 1200 different investment discussion groups, forums, chat rooms and trading groups that we can apply information to. Giving EquityIR Clients access to millions of potential investors quickly. Making the company a well known talked about stock is key. The more people looking at the company from an investment point of view the better.


Website marketing drives traffic period.! But with todays investor community having your information on one spot isn’t enough, that’s why EquityIR owns and operates numerous different online assets that we can immediately portray the company’s information as well as multiple partnered sites we can send the information to. Driving investors to read articles on well known sites gives us an advantage. Sites like, and have become staples in Canadian investing with partnerships with companies like the and many others. Through our syndication and distribution network we get the companies information on hundreds of sites. More information below on our syndication networks.

VIDEO MARKETING: The Future of content marketing “Forbes”

In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.

Stats: Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot:

  • Video is projected to claim more than 80% of all web trafficby 2019.
  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • Embedding videos in landing pages can increase conversion rates by 80%.
  • 90% of customers report that product videos help them make purchasing decisions.
  • According to YouTube, mobile video consumption grows by 100% every year.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • 87% of online marketers are currently using video content in their digital marketing strategies.
  • A third of all the time people spend online is dedicated to watching videos.
  • Video ads now account for more than 35% of all ad spending online.
  • 59% of company decision makers would rather watch a video than read an article or blog post.
  • Digital marketing expert James McQuiveyestimates that a single minute of video content is the equivalent of 8 million words.

Through a partnered production studio, EquityIR is able to transform the company’s story into short eye catching videos, to effectively drive more investors, sales,  prospective business partnerships and leads. Below you will find a video we have created for Captor Capital (C.CPTR) Captor Capital Cannabis company CSE:CPTR USOTC: NWURD FRANKFURT: NWV


Email marketing is still a major factor in most companies marketing campaigns. Emails still have one of the best ROI’s for companies looking to reach people for specific topics.

Investment ideas are no different, we are able to utilize our emails lists as well as partnered emails lists to provide the company with additional exposure.


Creating content is key! Content creation covers a wide spectrum of different methods including Video, Audio, articles, blogs and reports just to name a few.
Keeping investors informed of the company’s events, news and corporate updates in unique formats keeps investors interested. Today’s investors don’t have the time frame to read lengthy reports. As a company you need to find ways to keep investors intrigued on all formats. EquityIR can assist in all aspects of creating content that will keep your company in the spotlight.

Through a partnered production studio, EquityIR is able to transform the company’s story into short eye catching videos, to effectively drive more investors, sales,  prospective business partnerships and leads. Below you will find a video we have created for Captor Capital (C.CPTR)


Great content doesn’t hold much value if no one reads it. That is why it is essential to develop a strong content distribution strategy. Between our network of financial sites and our syndication channels we have several thousands of media targets we syndicate news to.

Content syndication is perhaps the most important part of our whole process. Properly executed content can help you generate awareness around your brand, expand your reach to new investors and drive more sales leads, customer awareness and develop a following because it allows you to tap into the power of other people’s audiences! Syndicating your content to authoritative sites with large, loyal audiences helps your content gain huge exposure among a larger audience than you might otherwise not have access to. 

Each piece of content we syndicate is targeted at over 2,000 media contacts and over 500 different editorial desks and more.